VerifyMe, Inc.
The brief
VerifyMe™ are brand protection and customer engagement experts. They help customers address highly sophisticated counterfeiting and diversion challenges, achieve new levels of engagement to extend customer relationships, and gain high-definition business intelligence throughout the supply chain, to online and in-store purchases. Our team was brought in to refresh VerifyMe’s brand – including identity, brand system, and messaging – to better align its position in the brand protection market.The challenge
VerifyMe combines overt and covert solutions with cloud-based authentication software and mobile web experiences to solve brand challenges. In short, the intricacy of VerifyMe’s offerings are complex and the challenge is effectively designing a brand story that positions users to easily understand their services and how they may be able to use them.The opportunity
The global authentication and brand protection market is expected to reach $4.8B by 2028, at a CGAR rate of 8.3%. (MarketandMarket) As counterfeits become more intelligent, leading brands need to become more sophisticated in combatting them.
The solution
We launched a new logo, brand anthem, messaging platform and website to more clearly describe VerifyMe’s competitive 360 degree approach to brand protection, supply chain management and consumer engagement.The results
One year after launching, VerifyMe reported a “quarterly consolidated revenue of $4.5M, an increase of 3,527%...” compared to the $.1M quarterly consolidated revenue upon site launch. (VerifyMe)
The details
1 | 4 | 7
We launched a brand architecture that clearly defines VerifyMe as one umbrella for four solution-based sub-brands – VerifyMe Engage, VerifyMe Authenticate, VerifyMe Track & Trace, VerifyMe Online – and seven technologies to power those solutions – VerifyCode, VerifyInk, VerifyLabel, VerifyChip, VerifyThread, VerifyChecker, and Verify Authenticator.
We launched a brand architecture that clearly defines VerifyMe as one umbrella for four solution-based sub-brands – VerifyMe Engage, VerifyMe Authenticate, VerifyMe Track & Trace, VerifyMe Online – and seven technologies to power those solutions – VerifyCode, VerifyInk, VerifyLabel, VerifyChip, VerifyThread, VerifyChecker, and Verify Authenticator.
6 Industries and expanding
Building credibility, we designed a brand launch strategy re-introducing VerifyMe as trusted experts. This included communicating capabilities to potential partners and incorporating industry-specific pages to help sell to verticals. These industries include Apparel, Consumer Products, Food & Beverage, Nutraceutical, Pharmaceutical, and Government.
Building credibility, we designed a brand launch strategy re-introducing VerifyMe as trusted experts. This included communicating capabilities to potential partners and incorporating industry-specific pages to help sell to verticals. These industries include Apparel, Consumer Products, Food & Beverage, Nutraceutical, Pharmaceutical, and Government.
Made for growth
We delivered a modular design system to drive a complete suite of marketing collateral across various mediums including web & product design, print & other digital collateral, and experiential events.
We delivered a modular design system to drive a complete suite of marketing collateral across various mediums including web & product design, print & other digital collateral, and experiential events.
My role: Branding & Identity, Web Design (UI/UX) Animation, Print Design, Digital Design, Art Direction
Design Lead and Art Direction: Brittany Latham
Design Team: kor group, ltd, including MB Jarosik, Karen Dendy-Smith, Jim Gibson
Content Partner: 43,000 Feet
Web Partner: 3MW
View More: www.verifyme.com
Design Team: kor group, ltd, including MB Jarosik, Karen Dendy-Smith, Jim Gibson
Content Partner: 43,000 Feet
Web Partner: 3MW
View More: www.verifyme.com
Process
Below are a few sketches from initial logo concept iterations.
