My Role: Branding & Identity, Web Design (UI/UX) Animation, Print Design, Digital Design, Art Direction
Design Lead and Art Direction: Brittany Latham Design Team: kor group, ltd, including MB Jarosik, Karen Dendy-Smith, Jim Gibson Content Partner: 43,000 Feet Web Partner: 3MW
VerifyMe™ are brand protection and customer engagement experts. They help customers address highly sophisticated counterfeiting and diversion challenges, achieve new levels of engagement to extend customer relationships and gain high-definition business intelligence throughout the supply chain, to online and in-store purchases. As the design lead for this project, I worked closely with kors creative directors, content writers, and development team to refresh VerifyMe’s brand system to stand out among competitors and improve results.
Our team led in-depth interviews with key stakeholders and users to understand VerifyMe’s capabilities. These qualitative research groups included speaking to VerifyMe leadership (C-Level and Chairman of the Board), Clients, and Partners and conducting a comparative analysis to understand VerifyMe’s competitive position.
Initial Pain Points
Website is problematic. There’s no inbound traffic and no lead generation capability. There are also outdated/discontinued products shown, while current products are not represented.
Messaging is a challenge. The intricacy of the brand story can be hard to communicate or understand. Key clients also need to remain confidential as stakeholders sell the brand story.
Real business challenges. This includes potentially long sales cycles, products can be hard to implement, technology may require frequent changes, and a high sales volume is needed to attain a payoff.
Security Investigators/Enforcement who prioritize Authentication, Track & Trace, Online Monitoring
Brand Owners who prioritize Engagement, Authentication, and Online Monitoring
Applied Research Outcomes
A messaging architecture that clearly defines VerifyMe and its essential products and services
A visual identity and hierarchy that reflects the VerifyMe brand and its sub-brands
A website strategy, design, and messaging system that communicates capabilities to potential partners and includes industry-specific pages to help sell to verticals. These industries include Apparel, Consumer Products, Food & Beverage, Nutraceutical, Pharmaceutical, and Government.
A brand launch strategy re-introducing VerifyMe as trusted partners to protect your brand and grow your business.
A compelling color palette that stands out from competitors and grabs attention
Relevant imagery and icons used throughout print and digital collateral as a way to show-don't-tell how the scanning process works
A dynamic typographic system allowing for a modular application across design platforms
A complete suite of marketing collateral, including tradeshow booths, capabilities brochures, sales presentations, apparel, app design, web design, white papers, stationary, digital design, and investor decks